Hi, I’m Tyler Friend.
I help brands reach a bigger audience with better storytelling.
Look, you’re a pro. You sell products, services or ideas and you know how important storytelling is. But, you’re busy with making decisions for your brand and, you know, work. That’s great news. I spend all my time on creating compelling web copy, engaging social media content and entertaining videos so you don’t have to.
Frequently asked questions about doing business with me:
Who are you?
I’m Tyler Friend, a creative director. I have a master’s in rhetoric, the practice of persuasion by the means that are available to you. Between our websites and social media and advertising, there are a lot of means of persuasion out there. Luckily, there is one skill that allows us to effectively communicate across all channels and reach more people. I don’t have to tell you what it is. You know it’s storytelling because you don’t fall asleep under rocks. I’ve spent the last 10 years working for some of the most creative brands and learning all that I can about captivating storytelling.
What do you do?
I manage and create content that increases brand awareness, loyalty and revenue.
Who do you work with?
I love working with small businesses and nonprofits. I’m known for working with brands that put time and effort into their story not for the sake of simply persuading their customers, but because they want to know what they stand for. Long haul types, you know?
Can I hire you for ongoing projects?
Probably, but let’s get to know each other a little better first. Email me.
How much does it cost?
Words create worlds. They can be turned into the video that will introduce your brand to new, raving fans. They can be turned into a story that leads customer after customer to the “buy now” button. Your words create the world your brand lives in and a lack of the right words could be costing you. Send me an email about you needs and we can discuss affordable options.
How do I work with you?
I love email. Tell me about who you are and what you’re excited about.
Where do we go from here?
Is your last name really Friend?
Yes. I have enough friends, not too many. I am friendly. Sure, I’ll be your friend. No, I’m not going to give my kids a dumb middle name like “best” or “a” or “the”. And, actually, I did know a guy with the last name “enemy” once. He was nicer than me, which is saying a lot. This concludes the section about the most frequent quips I receive about my name. If I left something out, send me an email. Still a fan of email.
I made a 6 minute master class on storytelling that I’m super proud of. Watch it here.
Thanks for reading all this. I hope we work together soon.
Can I tell you a story?
You’re not the hero
My writing philosophy
I know, harsh. But that’s my philosophy. You are not the hero of the story you are telling. Your audience is. You are their guide. It’s my job to give your audience something to grab onto. The best way for me to do that is to tell a story, make your audience the hero and take them on a journey. I know what you’re thinking. This is some Joseph Campbell stuff. You are right.
Big ideas said in a manner as to evoke an emotional response.
Big ideas said in a manner as to call your audience to a journey.
There’s nothing like telling people that you’re funny. It really makes you seem, you know, not funny. Watch this video.
“Oratory should raise the heart rate. It should blow doors off the place.” If you have not watched The West Wing, you really should. After all, you don’t want to temp the wrath of whatever, high atop the thing.
Yes, the font.
The campfire was the original coliseum. It was the gathering place for humanity’s first competition: storytelling.